Project Green & Objekt Now Available

We’re always evolving our collection to bring the Northern Beaches of Sydney community eyewear that reflects not just style, but also innovation, quality, and purpose. This month, we’re excited to introduce two exceptional new brands to our curated range: Project Green and Objekt Eyewear.

Both collections share a common thread, forward-thinking design with a strong commitment to sustainability, yet each offers a distinct aesthetic and philosophy. Whether you’re seeking refined luxury or modern minimalism, these new additions represent the future of eyewear.

Project Green is redefining what sustainable eyewear can look and feel like. Designed for those who care about their environmental impact but don’t want to sacrifice style or quality, this collection delivers a premium eyewear experience with a conscience.

Crafted using high-quality bio-acetates and innovative materials, Project Green frames are designed to minimise environmental impact while maintaining durability and comfort. The brand also incorporates compostable demo lenses and works with manufacturers focused on zero-waste production processes, ensuring that sustainability is embedded at every stage.

What sets Project Green apart is its ability to combine eco-conscious design with a truly luxurious aesthetic. Expect elegant shapes, earthy tones, and refined detailing, frames that feel as good as they look.

Project Green is built around a broader environmental mission. For every frame purchased, the brand contributes to environmental initiatives, including planting trees through global reforestation programs.

Objekt Eyewear brings a different, yet equally compelling perspective to our collection. With a focus on simplicity, precision, and circular design principles, Objekt creates frames that are both contemporary and consciously made. At the heart of Objekt’s philosophy is the idea of circularity, designing products with their full lifecycle in mind. Frames are crafted using recycled materials and produced in limited runs, reducing waste and promoting more responsible consumption.

The aesthetic is clean, modern, and understated. Objekt frames are defined by subtle details, refined shapes, and a minimalist approach that allows the materials and craftsmanship to shine. This makes them an ideal choice for those who appreciate timeless design with a progressive edge.

If your style leans towards effortless sophistication and thoughtful design, Objekt offers eyewear that aligns perfectly with that mindset.

The addition of Project Green and Objekt Eyewear reflects a broader shift in the eyewear industry and in consumer values. Today, more people are looking beyond just aesthetics. They want to know how products are made, what materials are used, and the impact those choices have on the world around them.

At Ian Donald Optometrist, we believe your eyewear should reflect who you are and what you stand for. These new collections allow you to express both.

Ian Donald Optometrists has been a permanent and trusted fixture in Manly and the North Beaches for decades. Check out our retail section for a wonderland of the latest eyewear fashion.

Book an appointment today and discover the difference that the locals make.